As in life, men and women disagreed more than they agreed as to which brands have earned their most affection. Both men and women rated Southwest Airlines, Google and Dove among their top ten brands. Beyond these, though, women have real heart for Hallmark, Kohl’s, Lexus, Target, Neutrogena and Crest. Men, on the other hand, were most taken with Cadillac, BMW, Apple, Sharp and GE—according to the Second Annual “Most Desired Brands in the U.S.” report just released by global...